Starting something is hard. It’s a struggle. But you persist, and you’re off and running. You start to gain momentum. There’s a small, dedicated, team around you. The ones who take risks, get shit done and make things happen.

Your Commandos

The company is small, communications overhead is minimal and you’re focused on becoming sustainable and proving your viability.

But then it all changes

You start to scale up. Revenue is coming in, or you take on some funding.

The company is really growing and there’s so much more to do! You need more people. As leader, it’s time to lift your eyes from the road in front and look to the horizon, so you add structure and start making plans.

Suddenly you can’t move as fast as you did before. Your commandos find structure constrictive and start to leave. A hierarchy begins to form, which slows communications down and introduces noise into the system. The mission becomes blurry and people aren’t sure how what they are doing contributes.

You’ve hit a social inflection point

I can show you a simple set of principles that underpin elite performance. Principles learned in the Royal Marines, refined through research and applied across a decade as a programmer and leader in tech.

My mission is to help you implement these principles in your tech business so that you can make your difference in the world.

Sign up below and I'll send you a guide to Situational Awareness, which you can start implementing straight away.

Download the Situational Awareness guide